“ What is the best digital marketing tools for small business in 2022”
So you’ve come to the right place.
Because in this article you are going to learn the Ultimate 60+ Free digital marketing tool Guide for small businesses.
It means that if you’re a small-business owner or a marketing manager who wants to keep up with the competition. These digital marketing tools enable you to automate routine processes, analyze data to evaluate and improve your website, and start organizing your marketing efforts, along with other things.
I’ve mostly talked about free tools. However, there are a few paid tools, as well as trail tools, that could be useful.
In fact, these small business digital marketing tools can help you enhance the value of your time and get the most bang for your buck.
Read thoroughly to decide which tool will work best for your business and begin implementing it right away.
So, let’s dive right in.
Google Analytics is a simple, free, and widely used website analytics tool. It also allows you to track website traffic, see where visitors are coming from, how they were referred to your website, how much time they spend on it, and much more. In addition, Google Analytics integrates with Google AdWords to help you analyze your campaign with more detailed data.
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The Google search console is an excellent resource for any marketer looking to increase organic or paid traffic from search engines. The Google search console allows you to analyze your organic Google search traffic. The search console displays which search terms give rise to users of your website after they perform a Google search and click on an organic link to your website (meaning not an ad from AdWords).
In reality, the search console provides more information than just clicks. You can also see how many impressions each search term received, its CTR, and the average position in which it displayed your website as a search result.
A tool for analyzing search engine results. Moz Pro provides data that can assist you with your SEO efforts and increase search engine traffic. Moz Pro provides data on your and your competitors’ search engine rankings, as well as links analysis, keyword rankings, and long-term trends.
HotJar has a few useful analytics features, such as heat maps, which can help you understand how your website visitors interact with it, their scrolling patterns, and what they click on. For example, if you upload a new landing page and don’t yet know how it’s performing, you can use HotJar to see how users interact with it, where they get confused, and what encourages them to convert
Blogging
We’re still pinching ourselves since the gold standard of blog management is completely free. Sign up for WordPress through your web hosting provider to create and manage a lovely blog for your company. And, with thousands of third-party add-ons to make managing your website even easier, the advantages of WordPress for digital marketing are truly limitless. So simply sign up and get started.
If you’re using one app on a daily basis, Grammarly should be it. Not only will this free tool save you a lot of time editing your online content, but it will also make context-specific suggestions to help with grammar, spelling and usage, wordiness, style, punctuation, and even plagiarism.
Be sure to install this app and use it whenever you are writing an email or drafting an invoice to a customer!
When you’re just getting your business up and running, Medium might be a good place to start tracking your progress. This is a platform for creating community-focused content that can help you connect with others in your field.
Just remember to write for your website so you can put a value on SEO value as your business grows, but Medium could offer you the boost you need in the beginning.
Don’t hit publish until you’re confident in your headline, because the quality of your headlines can make or break your content. This free tool will analyze your content’s headline and provide you with an easy-to-understand summary. You’ll also learn how to increase engagement by improving your content headline.
When I’m writing blog posts for myself or clients, this is one of my go-to apps. The Hemingway App assists writers of all levels in eliminating run-on sentences, unnecessary adverbs, passive voice, and unclear words.
You may take, manage, and share notes with this small business marketing tool. Anything can be captured. You can include images, files, and to-do lists in your notes in addition to text. Make a personal space where you may save all of your most important thoughts and information. Evernote can also be used to collaborate with coworkers, vendors, and clients.
Creative Asset & Mockups
No matter what kind of startup you’re starting, you can improve your marketing efforts by searching for free assets on Freebbble. This is an excellent resource for locating a wide range of free digital assets to use in your marketing and outreach efforts.
Items like header images, landing page mockups, and other engaging content can help you save time and money when starting a business
Dribbble is a good resource for finding high-quality startup assets. Even better, when you search for “Freebies” in Dribble, you’ll find a wide range of high-quality digital assets to meet any need your startup might have. These assets can be used to create unique landing pages, apps, and other projects
13. Freepik:
Choose from a large number of free PSD files, vector images, and stock photos for any season or occasion at Freepik. The simplicity of use and variety of options are two of Freepik’s best features. As a result, your startup will be able to design a comprehensive marketing strategy.
This is a fantastic site to go to if you’re looking for great mockups, PSD files, or even t-shirt designs. No matter what your project is, you’ll be able to find digital assets to meet your needs on this site.
E-mail :
15. Newoldstamp :
If you’re looking for a unique, user-friendly, and effective marketing tool, this is it. This tool is available in both a free and paid version, allowing you to create an email signature for yourself and your team regardless of the email client you use. Professional email signatures are a powerful marketing tool that can help you expand your reach and drive qualified traffic to your site.
16. Mailchimp:
One of the most well-known Email Sending Providers (ESP), MailChimp has built its reputation by partnering with small businesses. The primary reason for this is MailChimp’s excellent user interface.
It allows us to send emails, manage subscribers, provide SUPERB tracking, create beautiful email templates, target subscribers, and split test our campaigns. In just a few minutes, you can create an account, adjust some settings, and add an email signup form to your website.
17. Mailer Lite:
MailerLite stands out among free email tools on the market kudos to amazing features like the landing page builder and pop-up customizer. To create stunning emails, the tool includes a rich text editor and a built-in photo editor in addition to the basics like a drag-and-drop email builder. In addition, It also provides you with a detailed campaign report that includes important statistics such as click rate, unsubscribe rate, open rate, and more.
18. Sendinblue:
Sendinblue is a marketing communication platform that includes email marketing tools as well as other features like CRM management and landing page creation. Sendinblue’s email design functions make it simple to create a great-looking email with over 70 design templates. Furthermore, all of these templates are responsive, and you can preview your results to ensure that your design looks great on any device.
After you’ve designed your email, you can use features like A/B testing and segmented recipient lists to automate the process of enhancing your campaigns and targeting your ideal audiences, saving you time and effort.
19. Contact Form 7 :
If your startup website is powered by WordPress, Contact Form 7 is a must-have. This simple contact form plugin lets visitors send you emails and make requests directly from your website. The best part is that you have complete control over the CSS, form content, and other settings such as email recipients and confirmation messages.
20. Hello Bar :
If your startup is looking to expand its email list, the Hello Bar is a must-visit. This tool adds a simple bar to the top of your website to engage visitors and allows you to experiment with different CTAs and wording. This means you can use special offers or other enticing giveaways to entice your audience to convert into qualified leads.
21. ConvertKit :
ConvertKit is an email marketing platform designed for content creators, such as professional bloggers, writers, and course creators. It’s simple to use, has a decent amount of power, and allows users to create landing pages and sell products and services via email. Consider it a cross between Infusionsoft and MailChimp, but less expensive and simpler to use.
Stock Images:
22. Flickr :
This user-generated photo-sharing site has a massive collection of images that can be downloaded for free with or without attribution. To make sure your photo usage is legal, visit Flickr’s creative commons section and read the terms of service.
A favorite bookmark of content marketers for quick generic blogs or social media graphics, FreeImages is a great resource for business-related stock images.
Unsplash is a fantastic resource for stock images that don’t feel like stock images, despite its limited selection. This site’s collection of free-to-use, no attribution images, updated every 10 days, will feel like a warm hug to your audience, creating that personal connection with them that typical stock images can’t quite reach.
29. Google Forms:
If you’re searching for a simple survey tool, Google Forms is the way to go. The surveys are not only simple to use, but you can also embed them on your website or send a link to your respondents. While Google Forms is part of the wider Google Suite, making it incredibly easy, the form possibilities can be limited, so be sure your requirements are satisfied.
When it comes to free survey tools, SurveyMonkey is the gold standard. This tool’s free edition makes it simple for your business to produce insightful surveys with a variety of question possibilities. While the free edition only allows for 10 questions, your business should be able to collect the information it requires despite this limitation.
Research & Website Analyzers :
31. Socialinsider :
Socialinsider is a social media analytics tool that provides you with a comprehensive view of a competitor’s digital strategy across Facebook, Instagram, and Twitter. This tool can be used to compare social accounts side by side and to establish industry benchmarks. Moreover, Socialinsider allows you to produce white-label reports that include aggregate data and statistics regarding your social media performance.
SEMrush is one of my favorite tools as it is an all-in-one marketing tool that provides startups and small businesses with valuable information about their competition and opportunities in their market, such as keyword research, tracking your competitors’ keyword strategy, running an SEO audit of your blog, looking for backlinking opportunities, and much more. Internet marketers all over the world trust using SEMrush.
Whether you’re just starting out or have been in the company for a few years, there’s a good chance your website can be optimized. It gives you a technical overview of how your website is performing so you may improve its performance and rank higher in Google
As your business expands, you’ll need to pay attention to a variety of areas, including financing and marketing. If you’re not comfortable with the technical aspects of digital marketing, use a tool like Google Pagespeed Insights to see if your website is ranking poorly due to on-page difficulties.
While this tool isn’t perfect, it does give you a lot of information on where you should focus your efforts to improve your site’s performance.
Analyze your Website quickly and easily to learn about every performance issue. The results are presented in an easy-to-read style and include actionable suggestions for improving your website. This is an excellent tool to use in conjunction with the other URL analyzer tools because it provides a different perspective and analyzes extra areas of your website.
Backlinks are one of the most effective strategies to improve your business’s Google rating, and you should use every tool you can to learn about your competitors’ backlink profiles. Simply type a competitor’s domain name into our free tool to get a list of websites that link to yours. You can utilize this information to contact these sites and build partnerships in order to increase your backlink profile.
37. Latergram:
Instagram is a fantastic social media channel for growing your business, but the human workers and work required to create an Instagram presence can be exhausting. Latergram is a free application that allows you to plan and arrange your Instagram material in advance so you can focus on engaging with your followers.
38. Buffer Free Plan :
Buffer is the best social media scheduling and planning tool available. Buffer not only allows you to schedule social content in advance for a variety of networks but also provides easy-to-understand metrics to assist you to understand how your content is performing. If you’re looking for a social media scheduling tool for your startup, Buffer is a great choice.
39. Bitly :
On social media, the length of your material matters, and this is especially true on networks like Twitter. When you need to measure and analyze engagement on your content, consider using a tracking service such as Bitly. Just keep in mind that shortened links are starting to show less commitment than naked links, but Bitly is the most trustworthy link shortening tool on the market, so use it if you want to shorten your links.
40. Facebook Audience Insights :
Facebook Audience Insights is a free marketing tool that allows businesses to see detailed demographic data about their target audience. To use it, you obviously need a Facebook account. However, if your small business has a Facebook page, it’s well worth exploring.
41. Google Alerts :
Despite the fact that it has been around for a while, Google Alerts remains one of the best free marketing tools available. Businesses get notified when their brand name is mentioned, as well as competitor and industry mentions. It’s a free method to see who’s talking about your content or business on social media and blogs, and there’s no pressure to buy anything.
42. MyPresences :
Despite the fact that it has been around for a while, Google Alerts remains one of the best free marketing tools available. Businesses get notified when their brand name is mentioned, as well as competitor and industry mentions. It’s a free method to see who’s talking about your content or business on social media and blogs, and there’s no pressure to buy anything.
Hope you find the above-mentioned tools useful to automate your routine processes as a small businesses owner.
However, you will find with time that many Digital marketing tools are a waste of time.
I’ve created a complete list of The Ultimate 40+ Free digital marketing tool Guide for small business to save your time. These are all tools that I have used or have partners who have used, so I know they are effective and will help you reach your goals.
Remember, decide which tool will work best for your business and begin implementing it right away
If you’re a newbie and need to learn about digital marketing from the scratch, such as niches and all, stay tuned till the next post.
Untill then check out this :
1. Digital Marketing and Our journey into the world of Blogging through DDIP & SEO HIIT
3 . 100 Digital Marketing Tips & Tricks Series
4. 51 Habits To Boost Creativity
5. 25 Best Google Chrome Extensions
I’m Aarthi
I love to create online businesses and help people boost their own online businesses with my free consultation. You can simply drop your query and I’ll give you the best possible answer to it.